Convergence (Exhibition)

Let us celebrate the exhibition of 2 of our art majors! Their work will be on display at the Chambersburg Council for the Arts and the opening is this Friday, May 2nd from 5-7 p.m.! I hope to see you all there!

Prof. R

Modular Grid Assignment (Text Body Copy)

More on Grids!

Goal:
To explore page layout using a grid system

Information:
A typographic grid organizes text and images across the pages of a document. A grid can consist of a single column framed by margins, or it may have multiple columns.

When you design a grid, you typically begin with vertical divisions (columns), and then add horizontal divisions (modular grid=one that uses both vertical and horizontal divisions).

Process:
Create a new document in InDesign that is 8 x 8 inches.  Using a minimum of a 4×4 grid system to a maximum of an 8×8 grid system, arrange the text below on the grid. You may use any sans serif typeface (example: Helvetica, Century Gothic, Futura, etc) using 8 point type size.  Be sure to play around with type arrangement and hierarchy, to help communicate in a clear and efficient manner.  It should be well organized and easy to read when finished.

 

*******

 

 

Here is the body copy for the Modular Grid Assignment:

COMMON TYPOGRAPHIC DISEASES
Various forms of dysfunction appear among populations exposed to typography for long periods of time. Listed here are a number of frequently observed afflictions.

Typophilia
An excessive attachment to and fascination with the shape of letters, often to the exclusion of other interests and object choices. Typophiliacs usually die penniless and alone.

Typophobia
The irrational dislike of letterforms, often marked by a preference for icons, dingbats, and—in fatal cases—bullets and daggers. The fears of the typophobe can often be quieted (but not cured) by steady doses of Helvetica and Times Roman.

Typochondria
A persistent anxiety that one has selected the wrong typeface. This condition is often paired with
okd (optical kerning disorder), the need to constantly adjust and readjust the spaces between letters.

Typothermia
The promiscuous refusal to make a lifelong commitment to a single typeface—or even to five or six, as some doctors recommend. The typothermiac is constantly tempted to test drive “hot” new fonts, often without a proper license.

 

 

 

Enjoy!
Prof. Redding

Mood Boards!

Mood boards are a great way to gather ideas, research and inspirations. Our friends at Wiki state:

 

mood board is a type of collage consisting of images, text, and samples of objects in a composition. They may be physical or digital, and can be “extremely effective” presentation tools. Mood boards are used by graphic designers to enable a person to visually illustrate the style they are pursuing. However, they can also be used to visually explain a certain style of writing, or an imaginary setting for a storyline. In short, mood boards are not limited to visual subjects, but serve as a visual tool to quickly inform others of the overall “feel” (or “flow”) of an idea.

 

In addition to our thumbnail sketches (and pinning/reblogging/sketching), a mood board is a great way to visually think about your project and your project’s needs.  This technique may be used as part of your final project’s research stage.  Mood boards are used in interior design, fashion design, web design, print design and so much more!

 

Some links to learn more:

 

http://www.1stwebdesigner.com/design/mood-boarding-introduction/

http://www.creatively-driven.com/the-art-of-the-mood-board/

http://studio-sweet-studio.com/post/19571567848/be-free-lance-moodboards-one-of-the-most-crucial

http://www.srzucker.com/19311/703722/visual-design/design-direction-moodboards

http://macsima.co.uk/blog/2013/7/23/the-importance-of-mood-boards-and-some-great-examples

http://intrographicdesign3000fall2012.blogspot.com/2012/09/mood-board-examples.html

 

Image

Presentation Cases, Portfolio, oh my!

Presentation Cases, Portfolios, oh my!

April 14, 2014 at 2:14 pm (Uncategorized) () · Edit

Tis the season!

 

Portfolio season!

For those of you thinking about what is needed to build your portfolio, I have decided to bring in recent graduates to talk about their portfolios this week (Matthew Hast for the Monday CDII class and Kristian Dela Cruz for the Wednesday CDI classes).  They will be talking about their cases and here are some sites for you to browse:

 

http://www.pinazangaro.com/product-types/presentation-books.html

http://www.dickblick.com/categories/portfolios/#presentationbooksandbinders

http://www.blurb.com/

 

 

Business cards:

http://us.moo.com/

http://gotprint.net/g/welcome.do

 

Hope these resources help!

Prof. R

 

Why design is important

Why design is important

Fast Company released an article this week discussing an animation that shows kids (and adults, in my opinion!) the importance to design in our world (all design, not just graphic design).

 

How do you get young people thinking about design? Such a task requires first explaining what design is, exactly, which can be tricky even for adults to grasp. The meaning of design is made delightfully simple in “Shape,” a wordless six-minute animation designed and directed by Johnny Kelly forPivot Dublin, a Dublin City Council initiative that applies design thinking to city planning.

 

This was a great animation–be sure to check it out!

 

Prof. R.

 

Screen Shot 2014-04-07 at 2.00.18 PM

Brand Identity Guidelines

As per our discussion on Brand Identity Guidelines, here are a few links to examples of Corporate Visual Identity Standards from various companies/corporations that I felt would give you inspiration when designing your  Brand Identities portion of the project.

 

In no particular order:

 

http://identity.rutgers.edu/about-identity/visual-identity-overview

http://www.usairways.com/en-US/Resources/_downloads/aboutus/06_brandbook.pdf

http://company.ingersollrand.com/ircorp/brandcenter/IdentityGuidelines.html

 

Remember, we are doing an abbreviated version of the above (the above is the full, corporate branding guideline books, which when first starting out with identity creation can be overwhelming).  The sample on D2L will help illustrate the flow for you Visual Brand booklet.  Create in InDesign or Illustrator and then upload the pdf to our dropbox for grading.

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