Brand Identity Guidelines

As per our discussion on Brand Identity Guidelines, here are a few links to examples of Corporate Visual Identity Standards from various companies/corporations that I felt would give you inspiration when designing your  Brand Identities portion of the project.

 

In no particular order:

 

http://identity.rutgers.edu/about-identity/visual-identity-overview

http://www.usairways.com/en-US/Resources/_downloads/aboutus/06_brandbook.pdf

http://company.ingersollrand.com/ircorp/brandcenter/IdentityGuidelines.html

 

Remember, we are doing an abbreviated version of the above (the above is the full, corporate branding guideline books, which when first starting out with identity creation can be overwhelming).  The sample on D2L will help illustrate the flow for you Visual Brand booklet.  Create in InDesign or Illustrator and then upload the pdf to our dropbox for grading.

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